Lodging
Interactive, a leading interactive marketing agency servicing the hospitality
industry, today announced the roll out of its innovative group booking
tool, link2brand.com. link2brand.com
provides hotels with a simple way to convert long and hard to remember
brand.com URL’s into short, “friendly” URL’s which redirect back to the
brand.com website.
“link2brand.com is an exciting new group booking tool that enables hotel sales people to book more business,” stated Mr. DJ Vallauri, Founder & president of Lodging Interactive. “By providing group customers with short, relevant and easy to remember group booking links, hotels can provide better overall service and differentiate themselves against their competitive set. A Personalized URL (“PURL”) is not truly a PURL until it is customized made relevant to the customer.”
link2brand.com compliments existing brand customized group web pages and reservation links by going a step further. link2brand.com addresses the issue hotel sales people have always faced, providing group clients with long, hard to remember and complicated links for guests to book into their special group room rates.
Here’s how link2brand.com works:
link2brand.com converts booking links provided by the hotel’s brand into easy to remember and relevant links which can be printed on invitations or emailed:
Brand provided custom
link: (illustration purposes only)
http://www.YourBrand.com/h/d/hi/1/en/advancedsearch?roomResult=none&hotelCode=CLTAP&rateCode=HYHNT&quickRes=city&_requestid=1302301
link2brand.com “friendlier”
link:
http://HotelWeddingRooms.com/SmithWedding
When a customer visits the shorter, link2brand.com link, they are automatically re-directed to the longer brand established custom link.
“Ask yourself, which link
do you think your bride and groom would prefer to print on their invitations
or to email to their guests? By using shorter and group relevant links
hotels can increase the level of personalization with their group customer,”
stated Mr. Vallauri.
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