The Address Hotels & Resorts Introduces a Complete 24-Hour Stay Benefit Across All its Properties

The Address Hotels & Resorts, the five-star premium hotel brand owned and operated by the Emaar Hospitality Group, has introduced a 24-hour stay benefit across all its hotels. This innovative service, which is a marked departure from scheduled 12 noon check-outs followed by hotels world-wide, is currently available at The Address, Downtown Burj Dubai and The Palace - The Old Town, the two properties currently operated by the brand in Dubai.

As per the new benefit, guests opting for Suite or Club room accommodations can enjoy the privilege of a total 24-hour stay without incurring late check-out charges. This is a ground-breaking service in the hospitality industry as guests arriving in the evening or even after midnight have the option of keeping their room for a complete 24 hours without having to follow the traditional check-out time of 12 noon.

Mr. Marc Dardenne, Chief Executive Officer, Emaar Hospitality Group, said: "The complete 24-hour stay benefit helps us build further on the one-size-fits-one approach which we have incorporated with The Address Hotels & Resorts brand. Meeting the needs of our guests' individual preferences is part of the operational strategy of The Address."

The hotel brand is redefining the hospitality industry with many customer-centric services. Instead of conventional check-in desks, guests are welcomed upon arrival and escorted directly to their rooms where they can complete check-in formalities in total comfort. In addition, complimentary wireless internet is available throughout the hotels.

"We have looked at the times our guests check-in, which is often late at night, and we estimate that over 25% of our guests can benefit from this service," said Mr. Dardenne. "Our business lounges and fitness centres are also open 24-hours which is another added benefit allowing guests to utilize these facilities at their convenience."

The Address, Downtown Burj Dubai is the flagship property of The Address Hotels + Resorts, which also manages The Palace - The Old Town, a majestic property in the 500-acre Downtown Burj Dubai neighbourhood, described as the new soul of the city.

The new features will be extended to the up-and-coming properties of the hotel brand - The Address, Dubai Mall and The Address, Dubai Marina - scheduled to open later this year, as well as in future international openings.

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