A collaborative research report from P&G Professional and the British Hospitality Association to launch the UK hospitality industry’s ‘Profiting from Freshness’ campaign
As the UK economy begins to show signs of recovery, the hotel industry still
finds itself operating in one of the toughest trading environments. Our guests,
now used to expecting value and getting it, are increasingly voting with their
feet if they don’t get it.
As the findings of this report show, what they experience as they first walk
through the door can make all the difference. Initial perceptions are vital to
attracting and retaining business. Those hotels, guest houses and B&Bs that
don’t pay attention to their customers’ first impressions may never get a second
chance.
This is why the ‘Profiting from Freshness’ campaign that the BHA has launched in
partnership with P&G Professional is as crucial as it is timely. It’s not enough
for an establishment to be clean, to offer people a warm welcome and a happy
guest experience. It has to smell pleasing too. A fresh and clean first
impression can drive revenue and spur business growth.
This should be a great year for domestic tourism, with more people choosing to
holiday in the UK. Hotels and other serviced accommodation providers will be
competing for a slice of this lucrative market.
And in just two years time, London will be hosting the 2012 Olympics. We have
to do everything within our means to showcase our world-class hotel industry in
the run up to this historic event. That includes guaranteeing a great first
impression. That way, not only will people decide to come to the UK, they will
choose to be our guests - again and again.
Bob Cotton, Chief Executive,
British Hospitality Association
Download the study here>>> http://www.hotelier.com/index.php?id=99
