London hotels hit a rarely achieved occupancy rate of 90 per cent in June, earning them 16 per cent more profit than in the same month last year.
According to the latest HotStats survey from TRI Hospitality Consulting, room rates in the capital rose more than 12 per cent last month to an average of €188.16, pushing the revenue per available room up to €169.28.
"June is traditionally a strong month for hotels in London, which is led by an uplift in price and volume thanks to Wimbledon and complemented by commercial and leisure demand," said TRI.
It said leisure demand remains strong, supported by a 14.4 per cent increase in retail sales by visitors from Western Europe, China and the Middle East.
Paris saw a six percentage point increase in room occupancy to 88.8 per cent in June, but the average room rate fell by 7.2 per cent to €201.86, though this was still higher than rates achieved in London.
Berlin hotels managed to increase their room rates by an average of 13 per cent in June to €130.91. The increase was largely due to a number of events taking place in the city, including the Berlin Gay and Lesbian Festival, Gay Pride and the Capital of Cultures, which attracts more than 1.5m visitors to the city each year.
By Linsey McNeill
Source:: Travelmole