Dusseldorf, Germany - 29 August 2011
Lindner Hotels & Resorts is currently seeking locations for a new hotel brand to be introduced in late 2012. A number of 4 star hotels are to be established in prime, large city locations in Germany. The new chain will dispense with classical features such as the lobby, reception and restaurant.
Instead, a lounge area and a modern food-and coffee-shop concept are planned. Linder said that existing properties are being sought to quickly establish the brand. The target market for "me and all" is business and leisure travelers with a high affinity for the latest communications technology. Firm negotiations for the first locations are currently underway.