Boulder, Colorado - 30 August 2011
STR Analytics announces the release of DataCast, a report that alters the landscape of hotel forecasting methodology by allowing the user to adjust the forecast to better evaluate market potential.
“DataCast is not merely a report, but an actual forecasting tool developed with the understanding that everyone has a different perspective on future performance,” said Steve Hennis, director of STR Analytics. “Particularly given recent uncertainty in the market, we acknowledge that there are various outlooks for the lodging industry. Using parameters derived from historical data gathered by STR, DataCast provides the guidance for our clients to evaluate performance potential in a new way.”
The new product is intended to improve the forecasting process for budgeting and business planning, risk assessment, hold/sell analysis, transaction underwriting and due diligence, appraisals, marketing studies and feasibility studies.