You can purchase the book from our Book Club at:: Hotelier Book Club
Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing.
It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities.
- Amazon Sales Rank: #622794 in Books
- Published on: 2011-05-11
- Original language: English
- Number of items: 1
- Binding: Paperback
- 448 pages