HENDERSONVILLE, Tennessee—The U.S. hotel industry experienced increases in all three key performance metrics during the week of 16-22 October 2011, according to data from STR.
In year-over-year comparisons for the week, occupancy rose 4.0 percent to 66.2 percent, average daily rate increased 4.4 percent to US$105.49, and revenue per available room finished the week up 8.6 percent to US$69.88.
Among the Top 25 Markets, three reported occupancy increases of more than 15 percent: Dallas, Texas (+17.8 percent to 70.4 percent); Miami-Hialeah, Florida (+16.5 percent to 78.9 percent); and Orlando, Florida (+16.3 percent to 76.8 percent). Denver, Colorado, fell 8.2 percent in occupancy to 65.7 percent, posting the largest decrease in that metric.
St. Louis, Missouri-Illinois (+16.7 percent to US$96.60) and Miami-Hialeah (+13.9 percent to US$145.40) experienced the largest ADR increases for the week. Atlanta, Georgia, fell 4.8 percent in ADR to US$88.86, reporting the largest decrease in that metric, followed by Denver with a 3.3-percent decrease to US$101.66.
Four markets achieved RevPAR increases of more than 25 percent: Miami-Hialeah (+32.8 percent to US$114.77); Orlando (+31.6 percent to US$79.60); St. Louis, Missouri-Illinois (+29.6 percent to US$65.06); and Dallas (+27.2 percent to US$66.71). Denver reported the only double-digit RevPAR decrease, falling 11.3 percent to US$66.78.
