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A major new report, ‘Hotels 2020: Beyond Segmentation’, reveals the spectrum of choices and preferences of future guests and what this means for hotels in an era of extreme personalization and global change.
It looks forward to a time where augmented reality, responsive guest environments and robots may become commonplace as guests demand greater personalization, increased comfort and more innovative experiences. At the same time the report also highlights the new hotel models that may emerge including invitation-only hotels, hotels co-branded with luxury brands, white-label hotels and ‘catch-all’ hotel chains that will deliver 1-star budget hotels through to six-star luxury properties.
Commissioned by Amadeus, the report was developed by Fast Future Research, an independent future research and consultancy firm.
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