He replaces Patrick Mendes who is joining the Latin America teams as Senior Vice President Operations for Mercure, MGallery and Pullman.
Cédric Gobilliard will define the Group’s sales strategy and policy for each of its market segments, in collaboration with the brands and countries. He will also be responsible for defining the B to B offer and for supervising the priority accounts.
He joined Club Méditerranée and became its CEO for North America. He then became CEO of Look Voyages. In June 2009, he joined Accor as Senior Vice President Direct Sales & Loyalty.