Ras Al Khaimah Tourism is set to showcase its latest hotel and
hospitality offerings and projects at the World Travel Market (WTM),
which begins on Monday in London.
RAK Tourism's attendance at the global trade event is a key
strategic move that will support ongoing marketing campaigns in
European markets, which collectively account for up to 75 per cent of
the total number of visitors in Ras Al Khaimah, said a senior official.
The hotel industry has been one of the most important growth areas
of the Ras Al Khaimah economy as occupancy levels continue to hover
above 90 per cent, while the number of hotel guests has achieved a
healthy growth trend, reaching 10 per cent in 2008.
The hotels that will be featured by RAK Tourism at the WTM include
Al Hamra Fort and Beach Resort, Khatt Spring Hotel and Spa, Acacia
Hotel, Hilton Ras Al Khaimah, Hilton Beach Resort and Spa, and Cove
Rotana.
Banyan Tree Al Wadi and Palace Hotel Ras Al Khaimah, which will be
opened soon, will also be showcased during the travel trade show.
Dr Khater Massaad, CEO of RAK Investment Authority said: 'The World
Travel Market will provide excellent global exposure to Ras Al
Khaimah's hospitality sector and will give us leverage to pursue new
business and investment opportunities with leading players in the
global travel industry.'
'Our participation will also reinforce RAK's presence in key
European markets, which collectively account for the highest number of
visitors in the emirate. RAK Tourism has worked closely with top hotel
operators in the emirate to develop a truly compelling presentation of
the excellent hospitality offerings and world-class tourism
infrastructure.'

Highlighting its status as a major tourist destination, Ras Al
Khaimah has witnessed a substantial increase in the number of hotels
being developed in the emirate, including nearly two dozen 5-star
hotels and several more premium hotel and hotel apartments that are
poised to start operations within the next five years.
Held annually in London, World Travel Market offers a unique
opportunity for international travel professionals and representatives
from various related industries to meet, network, negotiate and conduct
business under one roof.
The four-day event also provides exclusive insights into the
challenges and opportunities in the global travel industry, helping
trade visitors to boost their competitive advantage and stay abreast of
the latest developments.-TradeArabia News Service

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