As the world continues to work through one of the most paralyzing periods of economic crisis, one economic sector is actually gaining wide-scale appreciation for its ability to generate employment, revenues, and investment and unity: the global tourism sector. Fueling growth of the sector is the growing hunger for travel within, and to, the BRICS nations (Brasil, Russia, China, India, South Africa).
India, one of the world’s largest out-bound travel nations and most exciting inbound destinations, continues to fuel worldwide travel activity. Under this premise, and with the poignant theme, “Addressing Change – Rebrand, Reposition, Reinvent,” the Travel Agents Federation of India (TAFI) held its annual convention in Macao, China, from November 22-25, 2011. The convention was a calling together of over 1,200 of India’s travel business leaders and agency owners from Air India and Kingfisher Airlines to Nomad Tours and Cox and Kings. With an agenda focused on essential strategies and tools for business growth, including the role of the agent, business development strategies and partnerships, adoption of technology, evolving media, and CRM, the 2011 TAFI Convention was undoubtedly one of India’s most important travel conventions of 2011.
Recent Comments